It's the journey not the destination

I love telling stories and describing events in a way that helps to understand a little more about ourselves and why we do what we do.

Friday 21 October 2011

Has Apple Bitten Off More Than It Can Chew?

Two years ago I jumped the Microsoft ship and moved over to apple.  My main reason was the famous "it just works functionality.  No more crashing, freezing and wasted hours tracking down conflicts. I wanted simplicity and Apple provided it with style.



Today however, I lost a little faith.  Apple's release of IOS 5 and iCloud have turned my iPad into a very expensive Kindle.  My iPhone is now just a phone.  Despite spending the best part of 3 hours talking to the very friendly and apologetic Apple Support staff I still have the best part of £1,000 worth of equipment that just doesn't work.

Are Apple a victim of their own success, or have they forgotten what made them successful in the first place?

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