The Gorilla in the Room

I’m sure that you've come across the elephant in the room – the thing that everyone sees but cannot (or dares not) talk about.  But what about the Gorilla in the room?

Research by Daniel Simons and Christopher Chabris demonstrated why, when focusing on something specific, we tend not to notice other things going on around us.  In their research on selective attention, 2 groups of students pass a basketball as they bob and weave around each other. With all the movement, counting the number of passes is difficult and requires a lot of concentration.  Try it out for yourself Test of Selective Attention before reading on.

You can also learn more about perception and focus in Dan’s TEDx presentation on Seeing The World As It Isn't.

Now you’re back, I hope I didn't give the game away in the title of the blog.  Around only 1 in 8 people will see the gorilla. It may seem strange or even implausible that someone in a gorilla suit goes unnoticed, but the research shows that the level of focus needed to achieve a particular result, gives rise to some unintended and unwanted consequences.

In a related experiment, Trafton Drew found that 83% of radiologists missed a matchbook sized picture of a gorilla when they were examining medical slides for cancer nodules.  They only saw what they what they were expecting to see and disregarded anything that didn't fit their reality.

In the current business reality of austerity, it’s not that hard to get fixated on cutting costs for example.  With total focus on one thing, it’s easy to lose the bigger picture, or miss out on opportunities for innovation.  That’s one thing that Steve Jobs apart. As well as being fanatical about detail, he could also see the bigger picture.

One unintended consequence of a cost driven focus is the impact on employee engagement.  Management is reduced to completing tasks without considering their effectiveness or contribution to the organisation’s purpose. Staff feel increasingly under-valued and stress levels increase. Have you ever tried squeezing play dough?  The harder you squeeze the more it slips through your fingers.

I’ll leave you with a question.  How is selective attention impacting on you and your business?  Where is your focus at present and what might you be missing?

Is there a gorilla in your room?

Thanks to my friend Ann Herrmann at Herrmann International (www.hbdi.com www.hbdi.co.uk) for bringing this to my attention.