The Power of Words

A friend recently sent me a link to a YouTube video.  It was a moving film, but the ending credits revealed the source as a viral ad from a marketing company.  Comments from other viewers pointed out that the film was actually closely based on the 2008 Cannes Short Film Award winner Historia de un Letrero (The Story of a Sign) by Alonso Alvarez Barreda.  I tracked down the original and linked to this rather than the viral ad.


For me, the film a powerful reminder of the power of words and how reframing a context can change peoples' thinking and actions. Reframing is an important part of a coaches toolkit and elegantly used, can be a game changer.  I'll leave you to watch the film for yourself, and while you watch think about what you can do to reframe a current situation for yourself or someone you know, where it would make a positive difference.